This diverse area forms a hub for shopping, nightlife and entertainment activities. Westside has been transformed in recent decades and is now the city’s primary business and leisure destination.
About the quarter
- Broad Street and Brindleyplace are home to 300 businesses, providing 12,000 jobs.
- Westside hosts Birmingham’s biggest concentration of hotels providing in excess of 1,800 rooms.
- The area has a large residential population, with Ladywood home to 3,000 residents and Park Central incorporating 1,600 homes.
- Many of Birmingham’s tallest buildings are located in Westside, with further tall buildings proposed.
The former industrial area was formed by the Brindleyplace regeneration project which created a thriving mixed use area adjacent to Broad Street. Along the canal to the south of the Mailbox conversion is at the core of premium retail and entertainment uses.
The southern part of the area remains residential in character. At the heart of the area, Broad Street hosts entertainment and several of the city’s major hotels, as well as being an arterial road route, linking Five Ways’ shopping, office and entertainment activities.
At the top end of Broad Street, Centenary Square provides a direct and convenient pedestrian route to the City Core. The square is the site of the International Convention Centre, the REP theatre, Baskerville House, and the new Library of Birmingham, as well as being a significant visitor attraction itself, and hosting many outdoor events.
The Masterplan Vision
Improvements to the Broad Street corridor and the eastern boundary of the quarter will be key to bringing in new life and activity. The masterplan will also build on the success of Westside’s existing residential areas, transforming Ladywood into a much improved livable family neighbourhood.
While Brindleyplace, Mailbox and Attwood Green regeneration projects have created diverse and vibrant areas, all playing a major part in the city’s economy, key issues still need to be addressed.
- Connectivity is needed to bridge the barrier to movement formed by the existing major road network.
- The network of streets and places needs to be enhanced.
- The Broad Street corridor needs to link in with the transformation of Paradise Circus.
- Improvements are needed to the public realm and local amenities.